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I found this Courier Mail article interesting as it repeats what the bushfoods/native foods industry went through years ago - 'How do w brand ourselves?'

Can't give a link as it's sub only: here's the gist:

Are Australia’s exporters failing in Asia because of a lack of a good advertising slogan?
When ad agency M&C Saatchi came up with their 100% Pure campaign for the New Zealand tourism industry almost two decades ago, it set the bar for how a small country could successfully brand itself in international markets.

The result has not only been a boon for the country’s tourism sector but also for the dairy and fresh produce industry, particularly in Asia where food safety is highly valued.

For many in Australia, New Zealand’s achievements with 100% Pure make our own attempts at branding look lame.

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Every time I Google 'bushtucker', I get something from this show. Don't watch telly so I'm not sure what it's all about.

Who’s doing the I’m A Celebrity 2017 Bushtucker Trial tonight? Amir Khan and Vanessa White will do The Battle For 10 Downing Creek

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Well, to each their own. I used to enjoy a gin and tonic in years gone by but, as a vegetarian, should I drink this?

http://www.abc.net.au/news/2017-02-17/green-ants-give-aussie-gin-extra-bite/8277414

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If you're into Pinterest, this is an interesting link: https://za.pinterest.com/seekingideation/bushtucker/

Also - Beauty Product sold 60,00 tubs

The Aussie made and owned botanical skincare brand only launched back in April by twin sisters from Melbourne, Emily and Sarah Hamilton, and sold 60,000 units when it went on sale in Australia, the U.S. and the U.K. The sisters are pretty stoked with the growth of their new baby which has just been picked up by Harvey Nichols.

 

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