Quondong - new 'thing' in Gin and Beer

Details: Written by Sammy; Category: News; Published: 02 December 2017

A bumper quandong harvest in the south of Western Australia helped by record breaking summer rainfall earlier this year has sparked something rather unique — boutique quandong booze.

The quandong is a crimson red native fruit, a member of the sandalwood family, that grows throughout much of southern Australia.

And with some fruit this year being the size of 'golf balls' local liquor barons are getting creative.

In Albany, what is believed to be the first ever quandong beer has been brewed and in Margaret River a local distiller has tried his hand at a quandong gin.

Interesting

Details: Written by Sammy; Category: News; Published: 26 November 2017

I found this Courier Mail article interesting as it repeats what the bushfoods/native foods industry went through years ago - 'How do w brand ourselves?'

Can't give a link as it's sub only: here's the gist:

Are Australia’s exporters failing in Asia because of a lack of a good advertising slogan?
When ad agency M&C Saatchi came up with their 100% Pure campaign for the New Zealand tourism industry almost two decades ago, it set the bar for how a small country could successfully brand itself in international markets.

The result has not only been a boon for the country’s tourism sector but also for the dairy and fresh produce industry, particularly in Asia where food safety is highly valued.

For many in Australia, New Zealand’s achievements with 100% Pure make our own attempts at branding look lame.